Pink Chicken New York

• Assisted with the design of the Spring/Summer 2024 season by searching references for silhouettes and creating CADs for each garment

• Organized the strike-offs of patterns and prints

• Organized samples of the Spring/Summer 2023 season; helped with photoshoots of the new release later posted on the official website

Restduvet.com

• Conducted competitor analysis and quantitative & qualitative research on the US market, assisted the company in building high-level branding strategies, and developed an efficient cost structure for the company to enter the US infant market

• Assisted with the design of the new infant product line, including pattern design for the 2023 collection

• Conducted consumer research and leveraged customer insights to define product strategies, and assisted cross-functional teams on price models to develop an innovative and unique product; the 2023 Infant product line has reached an over 1 million dollars gross profit

Egg New York

• Sketched and created prints and patterns; assisted with product development for the Spring 2023 collection

• Assisted the marketing department with EDM and social media marketing in adherence to the brand visual style

• Organized samples in the showroom in support of retail sales

2021 Beijing Art Fair in Hotel

• Managed the official social media channels across China’s major social networks; designed cover photos for news articles on WeChat subscription accounts; designed posters and banners to fit into various formats of social media, resulting in over 500,000 views in exposure over the course of the campaign

• Collaborated with 39 selected influencers for content promotion and set up rundown and timeline for social marketing campaigns with influencers to achieve credence of content dissemination; totaled over 50 posts from partner influencers contributing to nearly 1,000 visitors to the art fair

• Supported the event logistics, including guest signups and on-site media reception to ensure quality media coverage

Hunan Broadcasting System

• Participated in the stage wears and styles for four TV galas, including the two nationally celebrated CNY gala

• Organized and cataloged over 2,000 stage clothes from 2017

• Tailored clothes for celebrities as part of the emergency response crew, having to react and deliver on short notice

• Responsible for clothing design for the stage performance of the propaganda campaign in partnership with the Changsha Municipal government; the singers shared the design on social media and received considerable attention

Beijing LANDI Fashion Inc.

• Researched, organized, and cataloged for senior designers’ competitor garment samples, fabrics and design patterns, and textile accessories, totaling over 200 pieces of current season SKUs

• Sketched pattern designs based on manufacturing orders

• Responsible for the purchase of the latest textile accessories to assist with the launch of the LANDI 2021 collection